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Privacy Policy

Privacy Policy

Privacy Policy

Effective Date May 25th 2018

This page explains our Privacy Policy regarding the collection, usage and disclosure of personal data and the choices you have with regard to how it is used. USG Ltd (trading as Seven Protection) uses your data to improve your experience of royalracing.com. By using this website you are agreeing to us collecting and using your personal data in accordance to this policy.


Service is www.7protection.com operated and controlled by USG Ltd.


Personal Data is data about a living individual who can be identified from that data or from other information in our possession or likely to come into our possession.


Usage Date is automatically collected by our Service. It is either generated by a user of the website or by the site’s infrastructure, for example number of pages visited.


Cookies are pieces of data stored on the device from which you access the Service.


The Data Controller is the legal person, who, either alone, jointly or in common with others determines how and personal data is, or will be processed.

For the purposes of this website, USG Ltd is the Data Controller.


Data Processors are any person who processes personal data on behalf of the Data Controller. We may use Data Processors to more effectively improve our service to you, the consumer.


This is any living person who is using our website and is the subject of Personal Data.


We collect and use different types of data for different purposes so that we can provide and improve our service to you. The types of data we collect and use are listed below.


While using our website we may ask you to provide personal identifiable data that we use to contact or identify you. Personal Identifiable Data may include, but is not limited to:

– Your email address

– Your first and last names

– Your phone number

– Your full address, including county and post code

– Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials relating to Royal Racing. Opting out of any such correspondence can be done through a link at the bottom of any email we send you.


We may also collect Usage Data referring to how our website is used and accessed, this may include, but is not limited to, your computer’s Internet Protocol address (IP), browser type, number of pages you accessed during a visit, the type of device used to access the site and other diagnostic data collected automatically.


We use Cookies to track and record activity on our website and Personal Data to ensure customers have the best experience.

Cookies are small data files with an anonymous unique identifier. They are sent between your browser and the website you are accessing, then stored on the device used to access the website.

They are then used to improve your website experience and deliver information pertaining to that website during your online experience.

You can set your browser to refuse all cookies or to specify when a cookie is accepted and from which websites. If you do not accept the cookies on www.7protection.com you may not be able to access all areas of the site.


– To provide and maintain the Service and inform you of change being made.

– To allow the use of interactive features.

– For customer support.

– To gather information that will help us improve your experience of the website.

– To detect, address and prevent technical issues

Your personal data is also used to process payments through Sage Payment Gateway or PayPal. Any data pertaining to financial information is held by their systems and in accordance with the privacy policies of Sage and PayPal respectively.


If you are in the European Economic Area (EAA), our legal basis for collecting and using your information depends on the Personal Data and how we use it.

We may process your data for the following reasons:

– You have given us permission

– It is necessary to process a payment

– We need to perform a contract with you

– It is in our legitimate interest and not overridden by your rights

– It complies with the law


We only keep your Personal Data for as long as is needed for the reasons referenced above and only do so to meet our legal obligations, resolve disputes and enforce our legal agreements and policies.

We will also keep Usage Data for internal analysis. We use it to develop our site and improve your experience through updating the website’s functionality. We generally keep this for a shorter period unless we are legally obliged to keep it for longer.


We may disclose your Personal Data if we believe it’s necessary to:

– Comply with the law

– Protect or defend our rights or property

– Prevent or investigate any potential wrongdoing connected to the website

– Protect the personal safety of our website or the general public

– Protect against legal liability


Data security is the main priority for USG Ltd, however there’s no such thing as one hundred percent secure data storage or transmission. We strive to update and manage our data security processes through commercially acceptable means but we cannot fully guarantee it’s security.


If you live within the European Economic Area you have GDPR rights. In line with this regulation we aim to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you would like any data pertaining to yourself removed from our systems then you can contact us via info@7protection.com to relay your request.

In certain circumstances you have the following data protection rights:

– Accessing, updating or deleting your Personal Data. This can be done through your online account by logging in on our website.

– Rectifying | Correcting inaccurate or incomplete data

– Objection | You have the right to object to our processing of your Personal Data

– Restriction | Request that we restrict the processing of your Personal Data

– Portability | If required we will send you a copy of the information that we store, your Personal Data, in a structured, readable and commonly used format.

– Withdraw Consent | We require your consent which can, at any time, be withdrawn and should be done so using the email info@7protection.com

NOTE: We may ask you to verify your identity before responding to requests about your Personal Data.

NOTE: You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. You can find out more by contacting your local Data Protection Authority.


We use third party companies and individuals to facilitate the smooth running of our website, provide the website or related services on our behalf, or analyse how it’s used. They may access your Personal Data to perform these tasks but they are obliged not to disclose or use it in any other way.


We use Google Analytics to monitor and analyse our website. GA tracks and reports on the traffic (user activity) on our website and we interpret that data to improve it’s function. Google shares this data with other service providers to personalise it’s advertising activity.

Google has a browser Add On that allows users to stop Google seeing their activity. This can be downloaded from the following LINK and if you require further information on Google’s privacy policy then it can be found HERE.


Using a combination of the aforementioned browser Opt Out and changing your settings within Google Display Network, information about how to do this is provided by Google HERE or by using the search term – ‘opting out of google display ads’


Facebook uses Interest Based Advertising to deliver adverts to it’s users. Facebook is bound by the guidelines of the Digital Advertising Alliances Self Regulatory Principles for Online Behavioural Advertising. Details of this regulation can be found on the following LINK

You can opt out of their advertising protocols using your account settings and find information about doing this via the following bodies:

EUROPE – European Interactive Digital Advertising Alliance

USA – Digital Advertising Alliance

Canada – Digital Advertising Alliance of Canada


We engage third party service providers to process payments for products sold on our website. We do not hold or store any card or payment data. Any information given during a purchase is sent directly to these service providers who use your Personal Data in line with their own Privacy Policies.

Our website and all our payment service providers comply to PCI-DSS standards that are managed by the PCI Security Standards Council. Their founding members are American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. who collaborate and have agreed the PCI data compliance program by which they all operate.

Payments are processed through either PayPal or Sage Pay and their respective privacy policies can be found below.


Sage Pay


We may include links to other websites from our own content. If you click on one of these links you will be directed to a third party whose content, privacy policy, practices and responsibility is out of our control. We recommend that you read and review their privacy policies before proceeding.


The most effective way to do this is to use the Direct Marketing Association’s Mailing Preference Service. This will suppress all marketing linked to a specific address and reduce the marketing material that you receive.


Address: USG Limited, c/o Newgistics, 2, Dafen Industrial Park, Heol Aur, Llanelli SA14 8QN
Email: martin@royalracing.com

Registered under the UK Data Protection Act (1998)

Registration No: 07046146

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